Brouns & Co is one of a handful of specialist paint manufacturers in the world making traditional linseed paints. During a period of reduced travel, they turned to GBM to make new relationships with custodians of historic buildings across the US, their largest potential market.
The firm’s first two campaigns generated more than 50 organic and paid engagements, with 100% target relevance and delivering huge ROI within five weeks of the start of the project.
In 2022, as we emerged from lockdown globally, GBM managed the US launch of the venture, including PR and media that was used to drive sales meetings and social media advertising, a partnership with Royal Institute of British Architects in Boston and New York, and a 30 person formal launch event at the Residence of Her Majesty’s Consul General in the historic Beacon Hill area of Boston.
“The techniques are highly effective, almost immediate, and the quality of leads is remarkable.”
CEO Michiel Brouns
No two projects we deliver are the same. Every client has different needs, targets and messages; but all desire leads, connections and sales opportunities. We help them succeed through our integrated approach and our unique positioning in the UK and US.
We’re proud to share a selection of campaigns that show how we’ve helped our clients across many and varied sectors Explore, Launch and Grow, whatever stage of they’re at when it comes to expanding into the US.