GREAT Legal Services US Conference
In February 2022, GBM was commissioned to deliver a highly niche audience for a high profile one day virtual conference profiling the changes in UK solicitors qualifications that took effect in 2021.
With the aim of recruiting at least 100 Ideal Customer Profile (ICP) lawyers and legal sector employers and decision makers in the US, GBM devised a targeted programme of content promotion designed to drive registrations for this event.
With a 4 week lead time, GBM were able to achieve 320% of the original target ICP sign-ups, driving a hugely successful event and enabling the client to re-allocate resource from its team to other urgent projects.
No two projects we deliver are the same. Every client has different needs, targets and messages; but all desire leads, connections and sales opportunities. We help them succeed through our integrated approach and our unique positioning in the UK and US.
We’re proud to share a selection of campaigns that show how we’ve helped our clients across many and varied sectors Explore, Launch and Grow, whatever stage of they’re at when it comes to expanding into the US.