Case Studies
Upshoring marketing success for a US custom electronics component manufacturer
Our client, a US-based designer and manufacturer of custom consumer electronics component products, wanted to enhance their digital marketing presence domestically, and improve their market reach in Europe initially, and later in all their global markets.
GBM provided a comprehensive package of web design, digital marketing, PR and social media campaigns to refresh their brand presence in all key markets. Additionally, we facilitated their successful attendance at a prominent UK trade show for two consecutive years with custom stand designs, video production and print marketing materials all at around 45% of equivalent US costs.
By ‘upshoring’ their marketing services to the UK, the client accessed top-tier creative talent at a lower cost than in the US. Our team’s experience working across Europe allowed us to bring fresh perspectives and effective strategies tailored to international markets.
A highly international business, the client had previously worked with other offshore service providers in Eastern Europe, but language barriers, cutural differences between key client contacts and a lack of consistent service meant that they wished to manage relationships with a UK in future to ensure these issues were not encountered in future.
The large number of UK marketing agencies we work with who have specialist experience working with US clients means Uk providers can offer a first-rate service to many B2B and B2C firms, especially in the mid-market. GBM upshore marketing activity to the UK, usually with more experienced teams, leveraging our trusted network of specialists and managing the project from our US office.
Activity for this client has been delivered globally, using our trusted network of niche skilled partners who have credentials across many sectors working with US-based clients and a log track record working with GBM.
This approach delivered higher-quality work at a better return on investment (ROI), providing the client with significant cost savings while enhancing their global reach and market impact.
Our work
No two projects we deliver are the same. Every client has different needs, targets and messages; but all desire leads, connections and sales opportunities. We help them succeed through our integrated approach and our unique positioning in the UK and US.
We’re proud to share a selection of campaigns that show how we’ve helped our clients across many and varied sectors Explore, Launch and Grow, whatever stage of they’re at when it comes to expanding into the US.
