Case Studies
Upshoring success drives ROI for a UK / US government-backed technology initiative
Our client is a US-UK based initiative, helping UK insurtechs to connect into the US insurance ecosystem more effectively, as well as providing insurtech companies across the US a clear route into the UK.
As a UK and US Government project with a limited fixed budget and ambitious targets, the client team opted to ‘upshore’ their marketing to a UK provider in order to enable their budget to deliver around 40% more activity than a similar East Coast US marketing services provider.
We first worked with the client pre-launch to establish their brand, key messages, digital presence and promote the new programme to potential applicants via UK and US trade media and digital channels.
The client made the strategic decision to upshore their marketing and public relations services to the UK in order to benefit from top-tier creative talent at a lower cost compared to the US.
This is due to free healthcare, lower costs of education and a creative culture in England, Scotland and Wales that results in an abundance of great value creative and digital agencies who can deliver projects on smaller budgets than US counterparts with no compromise on creativity or account management. Essentially, this means that there are more creatives and agencies that work for lower rates than in the US.
Through our own team, and with our trusted network of specialist partners, GBM has since provided a comprehensive package of web design, lead generation, social media campaigns and PR services, which has seen the client grow into an award-winning alliance known for forging strong partnerships between UK and US tech companies.
By upshoring marketing activities to experienced teams in the UK and managing projects from the US office, we were able to deliver huge value internationally.
This approach not only delivered higher-quality work but also provided significant cost savings, enhancing the client’s global reach and market impact while achieving a much higher return on investment as well as gaining lasting traction with organic SEO rapidly for a very modest marketing investment.
Our work
No two projects we deliver are the same. Every client has different needs, targets and messages; but all desire leads, connections and sales opportunities. We help them succeed through our integrated approach and our unique positioning in the UK and US.
We’re proud to share a selection of campaigns that show how we’ve helped our clients across many and varied sectors Explore, Launch and Grow, whatever stage of they’re at when it comes to expanding into the US.
