Case Studies
Upshoring success drives ROI for US-based sustainable paint manufacturer
An environmentally conscious paint manufacturer, with its US headquarters in Connecticut, made the strategic decision to upshore across a broad scope of services – accessing UK’s world class digital and creative sectors via GBM’s trusted network of specialist partners.
Through our upshoring initiative, we provided this client with a comprehensive package of web design, lead generation, social media campaigns and PR services on both sides of the pond and saved them valuable time and costs.
Our proven track record, and already established connections, ensured successful matches with pre-qualified independent providers (based on sector, specialism, and previous experience) which removed the risk sometimes associated with offshoring projects overseas.
The client has benefitted from UK web design services for US and EU and UK ecommerce website launches, taking advantage of competitive pricing without compromising quality.
Trade PR services have been implemented across a range of geographies, in the US, UK and Europe, benefitting from top-tier public relations expertise at a lower cost compared to the US.
LinkedIn campaigns have driven an abundance of new leads within the niche field of historic architects in the US and continue to provide a steady stream of pre-qualified contacts into the business as it expands its presence across new states.
By upshoring services to experienced teams in the UK, whilst managing projects from the US office, we were able to deliver huge value internationally, and we are excited to be progressing on the journey with this client as they continue to expand across both the US and Europe.
Our work
No two projects we deliver are the same. Every client has different needs, targets and messages; but all desire leads, connections and sales opportunities. We help them succeed through our integrated approach and our unique positioning in the UK and US.
We’re proud to share a selection of campaigns that show how we’ve helped our clients across many and varied sectors Explore, Launch and Grow, whatever stage of they’re at when it comes to expanding into the US.
