Helping a UK specialist paint manufacturer to grow exports to he SA
Based in Leeds, UK, Brouns & Co is one of a handful of specialist paint manufacturers in the world making traditional linseed paints.
Following an introduction from DIT (now DBT) they turned to GBM to make new relationships with custodians of historic buildings across the US1 their largest potential market …
Initially, in order to validate assumptions and to help inform a strategic approach to market entry, GBM worked with CEO Michie!
Brouns to identify preservation architects and restoration professionals in order to schedule meetings and presentations with across the Eastern US states …
Since 2020 GBM has delivered several projects for Brouns, enabling them to:
1. Research the US market opportunity for Brouns & Co
2. Plan its market entry strategy
3. Secure relevant media profile in the UK and US media & drive marketing activity
4. Meet target customers & host events with trade bodies
In March 2022, GBM arranged for Brouns and the US Chapter of the Roya I Institute of Architects (RI BA) to deliver a series of events presenting to the US heritage architecture community, reaching dozens of the country’s leading experts in historic preservation …
Using GBM’s unique B2B lead generation methodology that blends earned media coverage and paid Linkedln profile, Brouns have reached a geographically spread audience of niche high value sales targets across the US market.
The business now secures new enquiries and a flow of long terms sales relationships every month without traditional advertising, trade shows or telesales …
In 3 years the business has seen US sales grow by 800% and he business gets new orders weekly.
The US market is estimated to be 20 times the size of the UK market, and is expected to become the firm’s largest within a decade …
“GBM have been Brouns & Co’s guide to the US market. From accidentally exporting to a few customers online, they have helped us to research the market, devise a cost effective strategy and execute that with huge return on investment.
With experts in market, an the digital, events, sales and media relations skills to deliver a really compelling package, they have a unique approach perfectly suite to help SMEs in the UK looking to get traction in he US … “
Michiel Brouns, March 2023
Connect with Paul Snape
Or call the Great British Marketing team at;
Tel: USA (+1) 617 855 5978
Tel: UK – (+44) 1423 56 99 99
198 Tremont St